Spatula reimagined

Jay Dedhia

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Jay Dedhia

Group members

Studio

Duration

90 days

Year

2023

To rethink spatulas and come up with a multi-functional tool by looking at the problems of

owning different spatulas of different materials, shapes and sizes
integrating functions of other relevant products while cooking, to unclutter the space around
making it compact for easy storage

To rethink spatulas and come up with a multi-functional tool by looking at the problems of

owning different spatulas of different materials, shapes and sizes
integrating functions of other relevant products while cooking, to unclutter the space around
making it compact for easy storage

To rethink spatulas and come up with a multi-functional tool by looking at the problems of

owning different spatulas of different materials, shapes and sizes
integrating functions of other relevant products while cooking, to unclutter the space around
making it compact for easy storage

To rethink spatulas and come up with a multi-functional tool by looking at the problems of

owning different spatulas of different materials, shapes and sizes
integrating functions of other relevant products while cooking, to unclutter the space around
making it compact for easy storage

Process

Secondary research

Initial research was conducted to grasp the scope and complexity of the subject. This Secondary research aimed to explore a wide range of possible interventions, from which one or a few would be selected for further development.

Literature review

Market study

Current trends

Primary research

Based on the secondary research, the Indian kitchen as a subject was split into 5 areas- cooking, preparation, washing, cleaning and the physical space.

Ethnography

User interviews

Survey

Ideation and prototyping

The primary research gave us good insights into the potential interventions out of which Spatula as a tool was found to be widely used and had great potential of intervention. Based on the collected data regarding the problems, the usage and the expectiations of the user, further ideation and prototyping were done for a reimagined spatula.

User interviews

User insights

Target audience

The intended audience includes young adults (20-35 years) who enjoy cooking, as well as enthusiastic individuals balancing their roles as homemakers and professionals. It also targets newcomers to the culinary field or those who have recently relocated and equipped their kitchens with new kitchenware. The optimal target audience consists of individuals open to new experiences, constantly seeking the latest market trends, and looking for products that reflect their aspirational lifestyle.

Problems

Stainless steel spatula creates scratches on the surface of the utensil

Some substances like sugar stick to the spatula while melting

Continuously stirring the food, especially hot milk to prepare sweets is tiresome

Steel handle of spatula gets heated while cooking

Spatula needs to be washed immediately or the dried spatula becomes difficult to wash

Stainless steel handle is a little sharp and uncomfortable

Need for different material of spatula for different material of base utensil

Wooden spatulas can catch fungus

Can’t flip omelette without breaking

Charcoal black

Spatula reimagined

To rethink spatulas and come up with a multi-functional tool by looking at the problems of

owning different spatulas of different materials, shapes and sizes

integrating functions of other relevant products while cooking, to unclutter the space around

making it compact for easy storage

To rethink spatulas and come up with a multi-functional tool by looking at the problems of

owning different spatulas of different materials, shapes and sizes

integrating functions of other relevant products while cooking, to unclutter the space around

making it compact for easy storage

To rethink spatulas and come up with a multi-functional tool by looking at the problems of

owning different spatulas of different materials, shapes and sizes

integrating functions of other relevant products while cooking, to unclutter the space around

making it compact for easy storage

To rethink spatulas and come up with a multi-functional tool by looking at the problems of

owning different spatulas of different materials, shapes and sizes

integrating functions of other relevant products while cooking, to unclutter the space around

making it compact for easy storage

Secondary research

Primary research

Ideation and prototyping

Target audience

Problems